Hi Robert! Thanks for your rightful comment: it is very true to the effect that shipyard have their ship photographed with helicopters during trials and they hand those to ship owners as part of the shipbuilding contract specs.
Some times the light is OK for good pictures but rarely they have exceptional conditions like a filtered sunlight.
But even then those "very costly captions" are not in general representative of the ship in effective operation. (Ship at work and in action is the motto of the local tug company.)
That is ; loaded with real cargo and proceeding through sea with some waves (not my case here)
Some time the ship is proceeding through ice or (rough weather ) if one gets well organized and very lucky .
Marketing with lousy texts and drab lousy pictures is to my opinion at best counter productive!
Only the best quality stand out in this world!
But it a fact that old fashioned conservative (and very tight with spendings without regards to results) shipping companies are rather slow to grasp this fact. (Most of their website photos are small thumb size, dark uninformative and do not generate interest.)
And I might add that a shipping company is only worth what somebody else would be ready to pay for it!
So I am in the opinion that the fleet being their major asset it is well worth for shipowners, spending what is I think very little money for well above average photos in light of the impact on their visibility.
At least that is what my clients tell me!
One should only see what those companies, ship owners, shipyards and marine equipment are spending in shows around the world. I personally attended and went to more than a hundred of shows and conferences in Europe and North-America. That is Offshore, fishing boats, tugs, ferry, cruise-ships ports etc etc!
They for some spend above a million dollars for a single show, I once had actual figures for Offshore OTC for organizing a stand !
I think there is much room for us shipspotters to cover some of our expenses since usual photographers are not in a position to meet competition.