MAERSK has started a rebranding proces with the effect that all affiliated/owned companies will only work under the Maersk-brand. According to press reports the first HamburgSüd vessel has already gone blue. Quite sad that the red ships will disappear just like the white SAFMARINE-vessels have already disappeared. First HS-vessel to go blue appears to be SPIRIT OF HAMBURG which in late 2022 was renamed to MAERSK WELLINGTON (fortunately not to Spirit of Copenhagen!). Likewise the SeaLand-brand will also disappear. Niels
Topic: MAERSK to rebrand HamburgSüd and other owned brands (Read 200 times)