It means: Here I am! If you can't see me, you must be blind or not keeping a proper look-out. So please do not collide with me and if you do so in daylight - even if its a bit foggy - with my dayglo-orange stripe you will not have a leg to stand on at the inquiry.
The fluorescent, dayglo paint has, however, no advantage at night or, more importantly, on a radar screen so, really the orange bridge roof is just a bit of a nonsense safety extra.